There are three sub-species of tiger already extinct. And only 7000 wild tigers remain in the wild.

(The tiger is a symbol of courage, but using tiger products is actually the behaviour of a coward.)

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poster1b.jpg 545KB

"You see, I'm a turtle with class. I wear the shell of the almost extinct marine turtle on my face"

In 1961 one marine turtle nest site had nearly 40,000 females, today less than 600 nest at the same site.

(The Chinese call a man who's been cheated on by his wife and doesn't know it, a turtle. As you can image it is very bad to call someone a turtle! Who would want to spend lots of money on turtle shell glasses frame and be linked with a turtle!)

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poster2b.jpg 569KB

"Hey, I am not normally toothless. I use the almost extinct elephant's ivory to make myself look good."

The elephant population in Zambia reduced to 10% since 1964.

(In Chinese, shameless and toothless sound exactly the same. This ad plays a trick on those who buy or intend to buy ivory.)

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